Former smartphone giant Nokia is changing its iconic logo for the first time in nearly 60 years. On Sunday, ahead of the official start of Mobile World Congress Barcelona, the company unveiled a new brand identity, and it’s a dramatic change. Gone is the iconic font and “” that defined the previous logo. The company has instead adopted a look that it says is more modern and digital.
“We are updating our strategy and, as an important catalyst, we are also revamping our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networking and cloud meet,” Nokia said in an email attributed to CEO Pekka Lundmark. “In the eyes of most people, we are still a successful mobile phone brand, but this is not what Nokia is all about,” Lundmark told Bloomberg. “We want to launch a new brand with a strong focus on networking and industrial digitization, which is very different from the old mobile phones.”
Is this the end of a logo that so many people know and love? Not necessary. You may recall that Nokia’s phone business has not been part of Nokia itself since Microsoft’s ultimately disastrous acquisition of its Devices and Services division in 2014. Following the tech giant of that deal in 2016, HMD Global, a company made up of former Nokia carries the brand Nokia for smartphones and tablets and has been doing its own thing ever since. In fact, the company announced its latest device just one day before today’s announcement, and coincidentally, that phone features the classic Nokia logo. Engadget has reached out to HMD Global to find out if the company plans to continue using that logo.
All products recommended by Engadget are selected by our editorial team, independent from our parent company. Some of our stories contain affiliate links. If you purchase something through one of these links, we may earn an affiliate commission. All prices are correct at time of publication.