The KFC Double Down returns after a 10-year hiatus

New York (CNN) Kentucky Fried Chicken brings back a legend after nearly a decade.

The “KFC Double Down” will be back for a limited time, starting March 6. The instantly recognizable creation replaces the bread found in a typical sandwich and uses two fried chicken breasts as the bun. In between are two slices of cheese, bacon and your choice of mayo or herb sauce.

The Double Down made its debut in 2010 and sold more than 10 million sandwiches. Despite this, the chain said at the time that sales of the sandwich were “immaterial” and analysts said Double Down sales were below expectations. But the Double Down “generated more buzz than any test market item in KFC history,” it said.

KFC’s Double Down returns on March 6.

It appeared for a short time in 2014 before disappearing from the chain’s menus. But KFC said fans were “clamoring for the return” of the sandwich, so the chain is “answering the call” by bringing it back.

Next week, KFC will also add a more traditional offering for customers “not so sure about embracing the ‘no bun’ life.” It is a chicken sandwich with bacon and cheese that uses a brioche bun.

These additions come as KFC recently removed some menu items, including wings, popcorn chicken, and cookies, to make room for new additions.

KFC, owned by Yum Brands (YUMMY), is constantly competing with its rivals to appeal to fast food eaters. Chick-fil-A recently began testing its first-ever plant-based sandwich, which swaps chicken for cauliflower. And McDonald’s recently rebranded its existing line of Crispy Chicken Sandwiches as the McCrispy.






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