TOKYO, Feb. 27 (Reuters) – Nissan Motor Co Ltd (7201.T) on Monday raised its sales targets for electrified cars, saying it will increase powertrain production in the United States as it appears to be catching up in a segment dominated by newer automakers such as Tesla Inc (TSLA.O).
The Japanese automaker pioneered electric vehicles (EVs) with its fully battery-powered Leaf, but has struggled alongside many older automakers with increasing competition from nimble new entrants.
Nissan is now aiming for electrified vehicles — including its advanced hybrid e-power cars — to account for more than 55% of global sales by 2030, up from a previous target of 50%, it said.
The automaker is planning 27 new electrified vehicles by that year, 19 of which will be fully battery-powered electric cars, it said in a statement. That compares to the previous plan of 23 electrified vehicles, including 15 fully battery-powered EVs.
In addition to EV production at its Smyrna, Tennessee plant, Nissan plans to build electric powertrains at its Decherd plant in the same state to help meet requirements of the Inflation Reduction Act, Chief Operating Officer Ashwani Gupta also said Monday. .
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Nissan is confident it will comply with the law due to the localization from calendar year 2026, Gupta said in an online briefing.
Reporting by Rocky Swift; Edited by David Dolan and Christopher Cushing
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