Mercedes-Benz has released its sales statistics for 2022, showing that the company has more than doubled its EV sales compared to 2021.
Mercedes stands out as a leader in electrification in Europe. Compared to its traditional rivals, BMW, Audi and Porsche, it has a much more aggressive electrification plan and has introduced significantly more EV models than its competitors. The market in turn took notice and Mercedes announced that sales of electric vehicles in 2022 have increased by 124% compared to 2021.
Led by the Mercedes EQA, which sold 33,100 units, the luxury German automaker sold a total of 117,800 EVs in 2022. This was far from the majority of sales, with the brand selling a total of 2.04 million vehicles during the year. Nevertheless, EVs continue to account for an increasing share of the automaker’s sales.
Other popular models include the Mercedes EQB and EQS, which sold 24,200 and 19,200 units respectively. The latest model in the family, the Mercedes EQE, sold no fewer than 12,600 units worldwide.
“2022 marks another successful year in the transformation of Mercedes-Benz,” said Ola Källenius, Chairman of the Board of Management of Mercedes. “We more than doubled our BEV sales, demonstrated our high ambition in the electric field with the 1,200km EQXX test drive and achieved another record year for Mercedes-Maybach with sales up 37%. In 2023, we will continue our mission to offer the most sought-after EVs and continue to grow our BEV and Top-End sales.”
In addition to the brand’s increasing number of electric offerings, the automaker’s impressive production ramp contributed significantly to its success. Mercedes announced its incredibly detailed production switchover late last year, and it has had a positive effect as it allowed the brand to overcome its chip shortage and exit the Russian market. The EQS was the biggest benefactor of this production shift, as the fourth quarter of 2022 was the best-selling quarter ever.
Asia was Mercedes’ largest market and continued the sales trend with sales of 987,800 units. China in particular received the lion’s share of sales; 751,700. By comparison, Europe sold 635,100 units, North America sold 327,000, while the rest of the world sold just 94,000 units, a dramatic drop of 24% from the previous year.
The way forward for the German car group is clear; continue aggressive electrification. This includes the introduction of new electric models and the electrification of new segments of the company. One of those upcoming cars is the Maybach EQS SUV, the brand’s first all-electric ultra-luxury car. This follows the announcement of the all-new eSprinter, marking the start of the electrification of Mercedes’ commercial offering.
On top of these new product introductions, Mercedes has a series of new physical upgrades that it is introducing. Notably, the company will create its own EV charging infrastructure, consisting of 10,000 chargers worldwide. In addition, after building the world’s first all-electric “EQ dealership” in Japan last year, many expect the company to shift its dealerships to more electric offerings.
With its aggressive electrification and continued leadership in autonomous driving software, Mercedes will dominate its docile traditional competition in the coming year. However, with Tesla still firmly in control of EV sales in many major markets, Mercedes is not without significant competition.
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