The new Cup Noodles breakfast windows will be sold exclusively at Walmart.
Nissin Foods USA
Cup Noodles has already cornered the lunch and dinner markets for those looking to dine on a dime. Now it focuses on breakfast.
The newest product from the iconic ramen brand is first designed for the most important meal of the day. “Cup Noodles Breakfast” is a limited edition offering with bright, colorful packaging that advertises that it is “artificially flavored like maple syrup pancakes, sausage, and egg.”
Like the standard ramen flavors of Cup Noodles, the breakfast noodles are designed to be prepared in the package. However, the breakfast noodles are sauce based rather than a soup.
“We know our products are a go-to meal any time of the day,” Priscila Stanton, senior vice president of Cup Noodles producer Nissin Foods USA, said in a statement. “By adding Cup Noodles Breakfast to our lineup, we truly feed around the clock – morning, noon, evening or late night.”
The limited edition flavor is an exclusive partnership with Walmart and can be found in select stores and on the Walmart website. Each pack costs $1.18.
It’s not the first time Cup Noodles has created a non-traditional flavor. In October 2021, the company unveiled a pumpkin spice version of its noodles for its 50th anniversary.
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